Fashion is more than just clothing—it’s a cultural expression, a statement of identity, and a reflection of time. In India, the journey of men’s fashion is a fascinating blend of tradition, colonial influence, modern trends, and futuristic innovation. From royal sherwanis to minimalist streetwear, Indian men have redefined style across generations.

At HOUSES OF VIAVERO, we believe that understanding fashion’s evolution not only celebrates our roots but also helps modern Indian men dress with confidence and purpose. In this blog, we explore how men’s fashion in India has transformed—from the regal past to the dynamic present—and where it’s headed in the future.

1. The Regal Roots: Traditional Indian Menswear (Pre-Colonial Era)

Before Western influences, Indian menswear was deeply rooted in region, culture, and climate. Rich textiles, intricate embroideries, and flowing silhouettes defined the attire of kings, warriors, and commoners alike.

Key Outfits:

• Dhoti & Angarkha: Widely worn across ancient India, the dhoti symbolized simplicity and spiritual connection.
  
• Sherwanis & Achkans: Royalty and nobility wore heavily embroidered sherwanis with churidars during courtly affairs.
  
• Turban (Pagri): A sign of honor and pride, the turban’s style varied across regions and communities.
  

Fabrics & Craft:

• Pure cottons, muslins, silks, and brocades dominated.
  
• Techniques like zari, zardozi, and hand-block printing flourished.
  

2. Colonial Influence: Fusion of West & East (British Era)

The arrival of the British brought a major shift in Indian dressing habits, especially for urban Indian men. Western outfits were introduced and gradually integrated into Indian culture.

Notable Changes:

• Trousers, Waistcoats, and Shirts became symbols of education and professionalism.
  
• Indian leaders like Jawaharlal Nehru blended the Western jacket with Indian sensibilities, giving rise to the iconic Nehru Jacket.
  

This era marked the beginning of fusion fashion—a subtle coexistence of Indian aesthetics with Western silhouettes.

3. The Post-Independence Identity (1950s–1980s)

With India’s independence came a renewed pride in Indian heritage. Men’s fashion began balancing tradition with practicality.

The Era’s Highlights:

• Khadi Movement: Spearheaded by Mahatma Gandhi, khadi became a symbol of self-reliance and nationalism.
  
• Bollywood started influencing fashion, with stars like Dev Anand and Rajesh Khanna popularizing high-collared shirts, bell-bottoms, and scarves.
  

Men started experimenting with:

• Formal suits for professional settings.
  
• Kurta-pajama and bandhgalas for traditional occasions.
  

4. Globalization & Modern Style Boom (1990s–2010s)

The liberalization of the Indian economy in the 1990s opened the floodgates to global fashion. International brands entered the market, and Indian men began to embrace modern Western fashion trends.

Key Shifts:

• Denim jeans, polos, graphic tees, and sneakers became wardrobe staples.
  
• Suits became slimmer, and shirts turned more fitted.
  
• Weddings witnessed a revival of designer sherwanis, bandhgalas, and Indo-western fusion wear.
  

With increased disposable income and access to global trends, Indian men started paying attention to grooming, accessories, and brand consciousness.

Present Day: A Celebration of Versatility

Today, Indian men enjoy the best of both worlds—traditional heritage and modern innovation. Fashion is no longer about fitting in, but about expressing individuality.

Trending Now:

• Blazers and Tuxedos for formal events.
  
• Bundi Jackets, Bandhgalas, and Kurta Sets for festive and cultural occasions.
  
• Streetwear and Athleisure for everyday style.
  
• Custom tailoring and sustainable fashion are gaining popularity.
  

Social media, influencers, and digital commerce have redefined how men consume fashion. The rise of D2C (Direct-to-Consumer) brands like HOUSES OF VIAVERO has made high-quality designer wear more accessible to the modern Indian man.

The Future of Indian Men’s Fashion: Innovation Meets Tradition

As we step into the future, men’s fashion in India is expected to become even more personalized, tech-driven, and conscious.

What’s Coming:

• Smart Fabrics: Outfits that adapt to temperature, offer anti-bacterial properties, and enhance comfort.
  
• Digital Customization: AI-based sizing, virtual trials, and made-to-measure solutions.
  
• Sustainability: More brands embracing eco-friendly fabrics and ethical production.
  
• Cultural Reimagination: Designers will rework ancient silhouettes for modern tastes—think kurta suits with zipper closures or sherwanis with hoodie-style cuts.
  

Fashion will continue to be inclusive, adaptable, and conscious of its environmental and social impact.

Final Thoughts: Own Your Story, One Outfit at a Time

From royal courts to boardrooms, and from Bollywood screens to street style, Indian men’s fashion has evolved with time, culture, and confidence. Today, it’s about owning your roots while embracing the future—a philosophy we live by at HOUSES OF VIAVERO.

Whether you’re stepping out in a tuxedo, rocking a bandhagala, or dressing down in classic denim, remember that your outfit is your voice. Make it count.